Privacy Policy

Last Updated: July 11, 2026

Asia F&B respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, disclose, and protect personal information when you visit our website, contact us, request a quotation, submit a business inquiry, register for an event, apply for a position, or otherwise interact with Asia F&B.

By using this website or providing your information to us, you acknowledge that you have read and understood this Privacy Policy.

1. Who We Are

Asia F&B is a Vietnam-based food and beverage sourcing, trading, brand development, OEM, private-label, and export partner serving international business customers.

For the purposes of applicable data protection laws, the organization responsible for processing your personal information is:

Company: [Insert Full Legal Company Name]
Trading name: Asia F&B
Registered address: [Insert Registered Business Address]
Email: [Insert Privacy or Contact Email]
Telephone: [Insert Telephone Number]
Website: [Insert Website URL]

In this Privacy Policy, “Asia F&B,” “we,” “us,” and “our” refer to the company identified above.

2. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through:

The Asia F&B website;
Contact and quotation request forms;
Product and sourcing inquiries;
OEM and private-label inquiries;
Email, telephone, WhatsApp, and other business communications;
Exhibition and business meeting registration forms;
Newsletter or marketing subscriptions;
Recruitment and employment application forms;
Website analytics and cookies;
Communications with importers, distributors, retailers, foodservice operators, suppliers, and other business partners.

This Privacy Policy does not apply to third-party websites, platforms, or services that may be linked from our website.

3. Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information.

3.1 Information You Provide Directly

You may provide us with information such as:

Full name;
Job title and department;
Company or organization name;
Business email address;
Telephone or WhatsApp number;
Country, region, and target market;
Business address;
Website and company information;
Product categories of interest;
Product specifications and formulation requirements;
Packaging and labeling requirements;
Target order quantity or estimated purchasing volume;
Preferred meeting date and time;
Export, compliance, and certification requirements;
Messages, attachments, and other information submitted through forms or communications;
Marketing communication preferences.

Please avoid submitting confidential formulas, trade secrets, sensitive personal information, or other restricted data through a general website form unless we have agreed on an appropriate secure method of communication.

3.2 Recruitment Information

When you apply for a position, we may collect:

Name and contact details;
Curriculum vitae or résumé;
Employment history;
Education and professional qualifications;
Skills and language capabilities;
Portfolio or work samples;
Salary expectations;
Interview notes;
References and other information relevant to the recruitment process.

Please do not include unnecessary sensitive personal information in your application materials.

3.3 Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

Internet Protocol address;
Browser type and version;
Device type and operating system;
Approximate geographic location based on the IP address;
Referring website or traffic source;
Pages viewed;
Links and buttons clicked;
Date, time, and duration of visits;
Form and website interaction data;
Cookie identifiers;
UTM campaign parameters;
Technical logs, error information, and security data.

We use this information to operate, secure, measure, and improve the website.

3.4 Information from Third Parties

We may receive information from:

Business partners and referrals;
Exhibitions, trade shows, and event organizers;
Public company websites and professional directories;
Professional networking platforms;
Social media platforms;
Analytics, advertising, and website service providers;
Logistics, sourcing, and compliance partners;
Publicly available business sources.

Where required, we will inform you about the source and use of such information.

4. How We Use Personal Information

We may use personal information for the following purposes:

4.1 Responding to Business Inquiries

We use your information to:

Respond to contact requests;
Understand your product and market requirements;
Recommend suitable products and services;
Prepare quotations and commercial proposals;
Arrange samples;
Discuss OEM, ODM, and private-label projects;
Schedule meetings and follow-up communications.

4.2 Managing Business Relationships

We may use your information to:

Establish and maintain relationships with customers, suppliers, distributors, and business partners;
Communicate about projects, orders, samples, production, documentation, and delivery;
Administer contracts and commercial transactions;
Provide customer and after-sales support;
Maintain business records.

4.3 Product Sourcing and Development

We may process information to:

Evaluate sourcing requirements;
Match customers with products, brands, factories, and suppliers;
Assess product specifications and packaging requirements;
Coordinate research, development, sampling, and approval;
Support regulatory, labeling, certification, and export requirements.

4.4 Events and Exhibitions

When you register to meet us at an exhibition or business event, we may use your information to:

Confirm your registration;
Arrange meeting schedules;
Prepare relevant product and business information;
Communicate event details;
Follow up after the event.

4.5 Marketing Communications

Where permitted by law, we may use your business contact information to send:

Company news;
Product announcements;
Exhibition invitations;
Industry insights;
Market and sourcing updates;
Promotional and partnership information.

You may unsubscribe from marketing communications at any time by using the unsubscribe link in the message or contacting us.

Unsubscribing from marketing communications will not prevent us from sending necessary transactional or service-related messages.

4.6 Website Operation and Improvement

We use technical and analytics information to:

Operate and maintain the website;
Understand how visitors use the website;
Improve navigation, content, and website performance;
Measure marketing campaign effectiveness;
Diagnose technical problems;
Prevent fraud, spam, misuse, and security threats.

4.7 Recruitment

We may use applicant information to:

Review applications;
Assess experience and suitability;
Arrange interviews;
Verify information and references where appropriate;
Communicate recruitment decisions;
Maintain recruitment records;
Consider applicants for other suitable opportunities, where permitted.

4.8 Legal and Compliance Purposes

We may process personal information to:

Comply with legal and regulatory obligations;
Maintain accounting, tax, customs, export, and transaction records;
Protect our legal rights and business interests;
Establish, exercise, or defend legal claims;
Respond to lawful requests from authorities;
Enforce website terms and contractual obligations;
Investigate suspected fraud, misconduct, or security incidents.

5. Legal Bases for Processing

Depending on the circumstances and applicable law, we may process personal information based on one or more of the following grounds:

5.1 Consent

We may rely on your consent when you:

Subscribe to marketing communications;
Accept non-essential cookies;
Submit information for a specific optional purpose;
Authorize another consent-based activity.

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal will not affect processing lawfully carried out before the withdrawal.

5.2 Contractual Necessity

We may process information when necessary to:

Take steps at your request before entering into a contract;
Prepare a quotation or commercial proposal;
Perform a contract;
Manage an order, project, or business relationship.

5.3 Legitimate Interests

We may process information where necessary for legitimate business interests, including:

Responding to B2B inquiries;
Developing customer and partner relationships;
Improving our products, services, and website;
Promoting relevant B2B products and services;
Protecting website and information security;
Preventing fraud and misuse.

We consider the nature of the information, the business context, and the potential impact on your rights before relying on legitimate interests.

5.4 Legal Obligations

We may process information when required to comply with applicable laws, regulations, court orders, or lawful government requests.

5.5 Protection of Rights

We may process information where necessary to protect the rights, property, safety, and lawful interests of Asia F&B, our customers, business partners, website users, or other persons.

6. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, local storage, and similar technologies.

Cookies are small files stored on your browser or device that help websites operate and remember information about visits.

6.1 Types of Cookies We May Use

Essential cookies

These cookies are necessary for website functions, security, form submission, session management, and user preferences.

Analytics cookies

These cookies help us understand website traffic, page performance, visitor interactions, and website usage patterns.

Functional cookies

These cookies enable additional website features and remember selected preferences.

Marketing cookies

Where used and permitted, these cookies help measure campaigns, understand traffic sources, and provide more relevant marketing.

6.2 Cookie Choices

Where required by applicable law, non-essential cookies will not be activated until you provide consent.

You may:

Accept all cookies;
Reject non-essential cookies;
Manage cookie preferences;
Delete or block cookies through your browser settings;
Withdraw cookie consent at any time.

Blocking certain cookies may affect some website functions.

For more information, please review our separate Cookie Policy.

7. Website Analytics

We may use analytics services, such as Google Analytics 4, to understand how visitors interact with the website.

Analytics providers may process information such as:

IP address;
Device and browser information;
Approximate location;
Referral source;
Pages visited;
Session duration;
Website interactions;
Campaign and UTM information.

Where required, analytics tools will be activated only after consent has been obtained.

We recommend configuring analytics services to minimize data collection, apply appropriate retention periods, and avoid sending names, email addresses, phone numbers, or other directly identifying information through analytics events or URLs.

8. How We Share Personal Information

We do not sell personal information for monetary consideration.

We may share information only where reasonably necessary with the following recipients.

8.1 Service Providers

We may use third parties that provide:

Website hosting and maintenance;
Cloud storage;
Email and communication services;
Customer relationship management systems;
Form processing;
Website analytics;
Cybersecurity;
Marketing and newsletter services;
Recruitment systems;
Data backup and technical support.

These providers may process information only for authorized purposes and subject to appropriate contractual and security requirements.

8.2 Business and Supply-Chain Partners

Where necessary to handle an inquiry or project, we may share relevant business information with:

Manufacturers and factories;
Ingredient and packaging suppliers;
Testing and certification providers;
Logistics and freight providers;
Customs and export service providers;
Distributors and sourcing partners;
Consultants and professional advisers.

We will limit the information shared to what is reasonably necessary for the relevant purpose.

8.3 Professional Advisers

We may disclose information to accountants, auditors, legal advisers, insurers, banks, and other professional advisers where necessary.

8.4 Authorities and Legal Recipients

We may disclose information:

When required by applicable law;
In response to a valid legal process;
To cooperate with regulatory or law-enforcement authorities;
To investigate fraud, abuse, security incidents, or illegal activity;
To protect legal rights, safety, and property.

8.5 Corporate Transactions

If Asia F&B undergoes a merger, acquisition, restructuring, financing, asset transfer, or similar transaction, relevant information may be disclosed to advisers and transaction participants subject to appropriate confidentiality safeguards.

9. International Data Transfers

Asia F&B operates internationally and may communicate with customers, suppliers, and service providers in different countries.

Your information may therefore be accessed, stored, or processed outside your country of residence.

Where international transfers are subject to data protection requirements, we will take reasonable measures to provide an appropriate level of protection. Such measures may include:

Contractual data protection obligations;
Standard contractual clauses where applicable;
Access and confidentiality controls;
Security assessments;
Transfer impact assessments where required;
Other legally recognized transfer mechanisms.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may depend on:

The nature of the information;
The status of a business inquiry or project;
The duration of a contractual relationship;
Legal, accounting, tax, export, and regulatory requirements;
Warranty, complaint, and dispute periods;
Security and fraud-prevention requirements;
Whether you have requested deletion;
Whether continued retention is necessary to establish or defend legal claims.

As a general guide:

Unsuccessful or inactive business inquiries may be retained for up to 24 months after the last meaningful interaction;
Active customer and partner records may be retained throughout the relationship and for the legally required period afterward;
Marketing subscription information may be retained until you unsubscribe or object;
Recruitment records for unsuccessful applicants may generally be retained for up to 12 months unless a different period is required or you agree to a longer talent-pool period;
Cookie and analytics information will be retained according to the settings of the relevant platform and our Cookie Policy;
Legal, financial, customs, and transaction records may be retained for the period required by applicable law.

Information may be anonymized and retained for statistical or analytical purposes where it can no longer reasonably identify an individual.

11. Data Security

We use reasonable administrative, organizational, and technical safeguards designed to protect personal information against:

Unauthorized access;
Accidental loss;
Improper use;
Unauthorized alteration;
Disclosure;
Destruction;
Fraud and cyber threats.

Measures may include:

Access controls;
Secure passwords and authentication;
Encryption where appropriate;
Security monitoring;
Backups;
Software updates;
Staff confidentiality requirements;
Vendor assessments;
Incident-response procedures.

No method of internet transmission or electronic storage is completely secure. We therefore cannot guarantee absolute security.

12. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

Be informed about how your personal information is processed;
Request access to your personal information;
Request correction of inaccurate or incomplete information;
Request deletion of your information;
Request restriction or suspension of processing;
Object to certain processing;
Withdraw consent;
Request a copy or transfer of information where applicable;
Object to direct marketing;
Request information about parties receiving your information;
Lodge a complaint with a competent data protection authority;
Request compensation or exercise other rights available under applicable law.

Certain rights may be limited where processing is necessary to comply with legal obligations, perform a contract, protect legal rights, maintain required records, or establish or defend legal claims.

13. How to Exercise Your Rights

To submit a privacy request, contact us using the details in Section 20.

Please include:

Your full name;
Your email address;
Your relationship with Asia F&B;
A clear description of your request;
Any information reasonably needed to locate the relevant records.

We may need to verify your identity before responding. We will request only the information reasonably necessary for verification.

Where permitted, you may authorize another person to submit a request on your behalf. We may require evidence of that authorization.

We will respond within the period required by applicable law.

14. Direct Marketing

You may opt out of promotional emails by:

Clicking the unsubscribe link in a marketing email;
Contacting us directly;
Updating your communication preferences, where available.

We may retain limited suppression information, such as your email address and opt-out status, to ensure we respect your request.

Opting out of marketing does not affect essential communications concerning an inquiry, quotation, contract, order, event registration, or ongoing business relationship.

15. California Privacy Notice

This section applies only where the California Consumer Privacy Act, as amended, applies to our processing activities.

Eligible California residents may have rights to:

Know the categories and specific pieces of personal information collected;
Know the sources and purposes of collection;
Know the categories of third parties receiving information;
Request correction;
Request deletion, subject to exceptions;
Opt out of the sale or sharing of personal information;
Limit certain uses of sensitive personal information;
Receive equal service without unlawful discrimination for exercising privacy rights.

Asia F&B does not knowingly sell personal information for monetary consideration.

Where our use of advertising or tracking technologies constitutes “sharing” under applicable California law, eligible users may exercise an opt-out through our cookie preference tool or by contacting us.

We do not knowingly sell or share the personal information of individuals under 16 years of age.

16. Information Relating to Children

Our website and services are intended for business professionals and are not directed to children.

We do not knowingly collect personal information from children under the age required by applicable law.

If you believe that a child has provided personal information through our website, please contact us so that we can review and delete the information where appropriate.

17. Third-Party Links and Embedded Content

Our website may contain links to or embedded content from third-party websites and platforms, including:

Social media platforms;
Video services;
Maps;
Messaging applications;
Exhibition and event websites;
Partner and supplier websites.

These third parties operate under their own privacy policies and terms. We are not responsible for their privacy practices, content, or security.

We encourage you to review the privacy policies of third-party services before providing information or using their features.

18. Automated Decision-Making

We do not currently use personal information collected through the website to make decisions that produce legal or similarly significant effects solely through automated processing.

If this changes, we will provide the information and safeguards required by applicable law.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

Changes to our website or business activities;
New services or technologies;
Changes to service providers;
Legal or regulatory developments;
Improvements to privacy and security practices.

The updated version will be posted on this page with a revised “Last Updated” date.

Material changes may also be communicated through a website notice or other appropriate method.

20. Contact Us

For questions, concerns, complaints, or requests relating to this Privacy Policy or your personal information, contact:

Asia F&B
Legal company name: [Insert Full Legal Company Name]
Address: [Insert Registered Business Address]
Email: [Insert Privacy Email Address]
Telephone: [Insert Telephone Number]
Website: [Insert Website URL]

Please use the subject line:

Privacy Request – Asia F&B

You may also have the right to submit a complaint to the competent privacy or data protection authority in your country.